Creating customers
Our foundation is to build new customer relationships through our own work and to nurture them over the long term. We aim to achieve both the growth of the company and the happiness of the people who work here.
POLICY
Corporate Philosophy
Why JYU-KEN exists, the future we aim for, and the values we hold in our work.
Health, joy and inspiration for three generations.
Continuing to create happiness for today and the future.
Today, people can choose things by understanding them for themselves.
Those who seek it can also choose health, joy and inspiration.
Once people experience the genuine article, they keep seeking it.
We respond to such people with the genuine article.
To that end, we run multiple businesses that let us build
diverse and lasting relationships across every purpose, time and generation of life,
and we keep creating “products and services of genuine quality.”
Physical “health,” the foundation of life;
the “joy” of purpose that gives life direction;
and the “inspiration” that switches on change and growth in life —
we bring these to the generation active at the forefront of society,
to seniors living full and healthy lives,
and to children who are free to grow in body and mind.
To keep creating a happiness that no single-industry business could achieve,
and that only the genuine article can deliver,
we press forward with great pride.
A symbolic presence that attracts people,
connected by lasting bonds with society and our employees.
The company we aspire to be is very simple.
Customers feel, “I’m glad I relied on this company.”
Employees feel, “I’m glad I joined this company.”
That is what we want people to feel.
To that end, we create a strong cycle of trust
that links the generation at the forefront of society, seniors, and children.
We will build a state in which our businesses, products and services
are eagerly awaited across generations.
And we will become a “symbolic presence that attracts people” —
one that passionately pledges “to bring happiness to everyone we are involved with,” and achieves it.
That is who we will be.
Products, services,
company and people:
aiming to be genuine.
company and people:
aiming to be genuine.
Work that is true to yourself
Be honest about your work and take it on with a drive to improve.
Your colleagues and customers are always watching. Once your sincerity gets through,
trust and growth will follow.
Passing on an invisible baton
By sincerely engaging with every customer and every job, relationships spread forward and outward — sometimes across time and generations — and lasting connections are formed.
Genuine quality, always
Rather than prioritizing production efficiency or low prices, we create and provide genuine quality that makes customers smile and truly delights them. There are people who are looking for exactly that.
Relationships for a lifetime
Precisely because we provide the genuine article, when we believe something is necessary for a customer,
we stay with their requests for our products and services to the very end.
Because it is a lifelong relationship, we never compromise.